Get to know us

President & Founder – Bcray Productions - Mr. Daryl Brinkley-McCray

My name is Daryl Brinkley-McCray, and I am the President and Founder of Bcray Productions. With a background rooted in leadership, discipline, and service, I bring a mission-driven approach to creative media and entertainment.

As a retired U.S. Army veteran and current professional within the judicial system, I understand the value of integrity, accountability, and structure. These principles guide everything I do at Bcray Productions—from how we develop talent to how we tell stories and engage our community.

My Vision

I founded Bcray Productions to create a platform where authentic voices, creativity, and culture can thrive. Our work spans music, podcasts, live events, YouTube content, and multimedia storytelling, with a focus on uplifting talent and producing content that resonates across generations.

Leadership Philosophy

As President, I oversee the strategic direction of the company, business operations, and brand development. I believe strong leadership means:

• Setting clear expectations and standards

• Empowering creatives to grow and lead

• Maintaining professionalism in every project

• Building a legacy rooted in purpose, not hype

Why Bcray Productions

Bcray Productions is more than a media company—it’s a creative family and community hub. We aim to inspire, entertain, and connect people through high-quality production and real conversations that matter.

My goal is to continue expanding Bcray Productions into a trusted, respected brand that blends creativity with discipline, vision with execution, and culture with impact.

Vice President/Social Media – Bcray Productions - Ms. Markeisha Simpson

My name is Markisha Simpson, and I serve as the Vice President of Social Media at BCray Productions. With a strong focus on strategic growth, brand visibility, and digital engagement, I play a key role in shaping the company’s online presence and public image across all platforms.

In my role, I oversee social media strategy, content alignment, and brand messaging to ensure BCray Productions maintains a consistent, authentic, and impactful voice. I understand the importance of clarity, professionalism, and intentional storytelling, and I apply these principles to every campaign, collaboration, and digital initiative.

My Vision

At BCray Productions, my vision is to help build and sustain a digital brand that is authentic, recognizable, and influential. I am committed to developing social media strategies that amplify creative voices, strengthen community connection, and support the company’s mission to produce meaningful, high-quality content.

Through intentional content planning and strategic storytelling, I aim to position BCray Productions as a trusted and respected creative platform that resonates with audiences across multiple industries and demographics.

Leadership Philosophy

As Vice President of Social Media, I contribute to the company’s leadership by guiding digital strategy, maintaining brand consistency, and supporting overall organizational goals. I believe effective leadership means:

• Establishing clear social media standards and brand expectations

• Aligning creative vision with strategic execution

• Supporting creatives through structure, consistency, and communication

• Maintaining professionalism, integrity, and excellence across all platforms

Why BCray Productions

BCray Productions is more than a media company—it is a creative community built on purpose, culture, and impact. Through thoughtful social media strategy and intentional branding, I work to ensure the company’s message is not only seen, but felt.

My goal is to continue strengthening the BCray Productions brand by blending creativity with strategy, and vision with measurable results.

CEO – Bcray Productions - Ms. Lora Brinkley

My name is Lora Brinkley, and I serve as the Chief Executive Officer (CEO) of BCray Productions, a family-owned creative production company. I bring a strong background in leadership, communication, and operational management, developed through my experience as a Team Lead within a large, fast-paced organization.

As CEO, I am responsible for overseeing the company’s strategic direction, operational execution, and organizational alignment. I work closely with the leadership team to ensure that creative vision, business objectives, and daily operations function cohesively and efficiently.

Throughout my career, I have cultivated a disciplined, accountable, and goal-oriented leadership style. I value constructive feedback and continuous improvement, and I am committed to fostering an environment that encourages growth, professionalism, and collaboration.

Vision

My vision is to guide BCray Productions toward sustainable growth by aligning creativity with clear objectives, strong execution, and long-term strategic planning. I focus on building systems that allow creative ideas to move effectively from concept to completion while remaining adaptable in an evolving media landscape.

Leadership Philosophy

As CEO, my leadership philosophy centers on:

• Strategic planning and long-term vision

• Structure, accountability, and operational clarity

• Empowering team members to perform at their highest level

• Ensuring consistency between creativity, execution, and results

I believe strong leadership requires both decisiveness and adaptability, with a clear focus on outcomes.

Why BCray Productions

BCray Productions represents creativity grounded in family-driven values, purpose, and impact. I am committed to contributing to the company’s continued growth with intention, integrity, and a results-focused approach—ensuring that the organization remains both creatively inspired and operationally strong.

COO/Marketing & Branding – Bcray Productions - Ms. Lasha Harris

My name is Lashe Harris, and I serve as the Chief Operating Officer (COO) of Marketing & Branding at BCray Productions. I lead the strategic direction of the company’s brand presence, marketing initiatives, and creative alignment, ensuring that every public-facing element reflects clarity, professionalism, and purpose.

With a strong focus on strategic growth, brand identity, and creative excellence, I play a key role in shaping how BCray Productions is experienced across platforms. My work bridges creativity and operations, helping the company communicate with intention while supporting efficient and effective execution.

My Role

In my role as COO of Marketing & Branding, I oversee:

• Marketing strategy and campaign development

• Brand identity, consistency, and positioning

• Organizational alignment across creative and operational teams

• Messaging standards for collaborations, promotions, and public engagement

I believe strong branding is rooted in clear communication and intentional storytelling. Every campaign and initiative is designed to strengthen the company’s voice while supporting its long-term vision.

My Vision

My vision for BCray Productions is to help build and sustain a brand that is authentic, recognizable, and influential. I am committed to developing marketing and branding strategies that:

• Amplify creative voices

• Strengthen community connection

• Support the company’s mission to produce meaningful, high-quality content

Through strategic branding and thoughtful storytelling, my goal is to position BCray Productions as a trusted and respected creative platform that resonates across audiences and industries.

Leadership Philosophy

As a member of the executive leadership team, I believe effective leadership means:

• Establishing clear brand standards and expectations

• Aligning vision with execution through strategy and structure

• Supporting creatives with strong operational systems

• Leading with professionalism, integrity, and excellence

Leadership is not just about visibility—it’s about creating stability, clarity, and opportunity for growth.

Why BCray Productions

BCray Productions is more than a media company—it is a creative community built on purpose, culture, and impact. Through intentional branding and strategic marketing, I work to ensure the company’s message is not only seen, but felt.

My goal is to continue strengthening the BCray Productions brand by blending creativity with strategy and vision with results.

Chief of Staff – Bcray Productions - Amareon Walker

I serve as the Chief of Staff at Bcray Productions, a family-owned business, where I support creative production and day-to-day operations. I work both in front of and behind the camera, ensuring projects are executed with structure, precision, and intention.

I currently serve in the U.S. Army, which has shaped my discipline and goal-oriented mindset. I have a strong background in technology through years of hands-on experience and am highly tech-savvy. I value constructive criticism and remain committed to continuous personal and professional growth.

My Vision

My vision is to help grow Bcray Productions by aligning creativity with clear goals, strong execution, and long-term direction.

Leadership & Work Philosophy

I focus on structure, accountability, and execution, ensuring ideas move from concept to completion while remaining adaptable and results-driven.

Why Bcray Productions

Bcray Productions represents creativity, family-driven values, and purpose. I am committed to contributing to its growth with intention, integrity, and a strong focus on execution.

Treasurer – Bcray Productions - Ms. Sheela Batchelor

Sheela Batchelor serves as Treasurer at BCray Productions, where she oversees the organization’s financial operations and ensures fiscal accountability across all projects. In this role, I manages budgeting, financial planning, and financial reporting to support the company’s strategic and operational objectives.
With a strong emphasis on accuracy, transparency, and sustainability, Sheela works closely with company leadership to maintain sound financial practices and support informed decision-making. Her oversight plays a critical role in ensuring that BCray Productions operates efficiently while continuing to grow and deliver high-quality productions.

Sheela is a United States Navy veteran, bringing discipline, integrity, and a strong sense of responsibility to both her professional and personal life. She is also the proud mother of two boys, one of whom is on the autism spectrum, an experience that has further strengthened her patience, adaptability, and commitment to advocacy and understanding.

Outside of work, she enjoys spending quality time with her children and family and practices couponing as a practical approach to financial stewardship.

My Vision
Sheela Batchelor’s vision is to support sustainable growth through responsible financial stewardship, strategic planning, and transparency. She believes that strong financial foundations empower creative organizations to innovate, take meaningful risks, and deliver impactful work while remaining fiscally sound. Her goal is to ensure that BCray Productions continues to thrive long term by balancing creativity with accountability.

Leadership & Work Philosophy
Sheela leads with integrity, discipline, and a service-oriented mindset shaped by her experience as a United States Navy veteran. She values collaboration, clear communication, and data-driven decision-making, and she approaches leadership with consistency and fairness. Sheela believes that effective leadership requires adaptability, attention to detail, and a commitment to supporting both organizational goals and the people behind them.

Why BCray Productions
Sheela is proud to be part of BCray Productions because of the company’s commitment to quality, creativity, and purposeful storytelling. She is inspired by the organization’s vision and values and is dedicated to ensuring that its financial practices support both artistic excellence and operational sustainability. Her role as Treasurer allows her to contribute meaningfully to the company’s success while supporting its mission and future growth.